MEET Q&C - CONTROL GEEKS AT KOKUYO CAMLIN'S FACTORY!
FILM LAUNCH - MINI CAMPAIGN - DIGITAL PLATFORM
Step inside the world of Kokyo Camlin’s Quality Control Center, where perfection is our passion! Join us on an insider's journey through our factory, where Q and C over every detail to ensure your products meet the highest standards From the melting test to tube seal checks and more, we leave no stone unturned in ensuring the quality of your favorite art and stationery supplies. Watch this video to see how we craft excellence, one crayon, pencil lead, and acrylic at a time.
Concept:
The campaign unveils the inner workings of our Quality Control Lab, sparking curiosity about our processes and introducing key characters through posts. This buildup primes audiences for the release of the QC film, turning their curiosity into anticipation and delivering answers in an engaging and strategic flow.
